TEN ROADS
Data-driven design | Urban interaction design | City planning
Ten Road & Century Avenue Promotion
4 weeks
My Responsibility:
design insight | data visualization | research | final layout
In collaboration with:
Roy Lin, Jun Zhu, HuaiChun Hsu
For
Background
The clients request us to pick up ten roads in Pudong District in Shanghai for city promotion.
Core Design method
We mapped locations from Starbuck to gas station and finally the data picked up ten roads convincing but different to presupposed ones. We went forward to redesign the most iconic one among the ten roads, Century Road, and move the wasted space on sides of the road to the center to create a road park. Our work gained recognition. It makes us excited that the simple and boring projects may create a space like High Line in New York for citizens live in Pudong new district.
Phase 1:Data tells us roads’ characteristics
In the first period of the project TEN ROADS, the government required us to pick up ten roads for planting adjustment. We try to take this project as a chance to make Pudong New District a better city for citizens. We decided to apply big data analysis to this program, We mapped locations of diversity kinds and overlay them together.
Beyond our expectation, data tells us not only the importancy of different roads, but also roads’ characteristics.
Basic data
overlay
Finding road
Phase 2: Urban Interaction Promotion
