FOGO
Intro
Fishing is often connected with killing, destroying and boring. We redesigned the fishing process and create FOGO, the eco fishing system, including an eco non-barbed fishhook, a smart fishing rod, and an APP. With FOGO, you can enjoy the process of fishing without leaving any fatal injury to fish. Instead, you will get a virtual fish recognized by a smart fishing rod. FOGO even makes fishing more competitive and social with the game scenario of the APP.
Overview
GOAL
Compared to those activities which are popular among young people, we can see that fishing is much more tedious and lonely. To make fishing popular among young people, We should move the position of fishing in this reference frame.
SO, HMW
Problem
Why is fishing tagged as old?
Going fishing is always related to older adults. Few people between 18 to 30 years old, who like outdoor activities most, take going fishing as a choice for leisure time. It is the common sense that fishing is an old activity compared to those exciting and competitive activities.
Research
Phase 1. Interview
At the very beginning of the project, we interviewed with fishing Club and young friends who love outdoor activities. We clarified the features fishing attracts people and what stop youngsters to go fishing.
Fishing features attract older adults:
However, those features don't work for young people. Besides, plenty of problems stops young people to go fishing.
Phase 2.Field observation & critical insights
Field Observation
Location: lake around Fudan University in urban Shanghai
Time: 10/3/2014
To attempt redesigning fishing process more exciting and group, I try to find the design opportunities in the real fishing process.
Solutions
It is a human-centered multi-end young system consists of
Part1: a Virtual Reality Fishing App
Part2: a Newly Designed Smart Fishing Rod
Part3: a Real-Harmless Hook
People are the center of the design.Apply technology to this game of long history and tradition.
Three parts collaborate with each other to create a new fishing experience which can achieve what a young and attractive game to young people should be: competitive, no-killing, and have the social function.
Part1: a Virtual Reality Fishing App
We designed this game app as the core of the whole newly developed fishing experience.
The core concept of the application is creating a social network among people loving fishing and allowing them to compete with each other online.
Part2: a Smart Fishing Rod
As an essential part of the design to make the system work, we design this smart fishing rod which has different kinds of sensors in it and can play an important role in transforming a real fish to a virtual one.
My product design language is merging Elegant with Professional.
In our mind there is common sense that the more complicated the tool is, the more professional the tool is. It is wrong. With good design, all complicated structure can hide in simple and elegant shape.
Prototype
I use Rhino to build the model and 3d-printed the final prototype.
I fix it on a fishing stick and make the video with it.
Part3: Real-Harmless Hook
Therefore, HMW
Enjoy the process of fishing without leaving them a fatal injury.
When the fish break the fishing bait, fishhook replaceable part will come into contact with water and will split away from the fishhook body. Finally, this replaceable component will melt into water.
Details
1.Waterproof fishing bait will protect the replaceable part from water before some fish bait and break the waterproof part.
2.Non-barbed fishhook replaceable part is made of material slowly melting to water.
3.Iron-made fishhook body with a specially designed structure where you can easily attach the non-barbed replaceable part.
Final Design